How I Successfully Introduced Myself to a Company by Creating a Value Proposition in 30 Days
For the month of April 2021, I created a multi-faceted branding & content marketing value proposition for Outsourced Sales & Marketing company, JumpCrew. The focus of the project was centered around improving a facet of their social media content, specifically regarding their YouTube channel and Instagram profile.
Although I am not affiliated in any capacity with JumpCrew, I decided to undergo this project because I initially identified a space where I could step in and provide merit. After completing the content creation aspect of the challenge, I then introduced myself to them via email outreach.
My overall approach to this month was to compile a list of possible feedback/interest/general thoughts from the amazing people at JumpCrew in regards to the work that I created and proposed to them.
This is what I accomplished during this month’s challenge:
📅 My Weekly Progress
Week 1 — Intro and Getting Started
This post outlines in great detail the entire overview of the project. I go over what I had hoped to gain and improve on by the end of the month. I also list all of the tech tools I’ll be using throughout the process. I start by walking through the work to begin the challenge.
I finish the content creation aspect of the project and set up a landing page where I display all the assets that I’ve completed. I also prepare for the cold email portion of the challenge that will entail the next two weeks.
Here I finalized a solid, cold email template. I utilized TextExpander to efficiently begin my email outreach campaign. I used Hunter.io to find leads. I hit a roadblock here, but I relied on my instincts to propel me forward. I then dispatched the first round of emails.
In full transparency, I reveal the results of my email outreach campaign. I showcase the correspondence between myself and JumpCrew, as well as tally the data collected by SalesHandy after integrating it with my Gmail.
🧠 What I Learned
*These are the additional pieces of related work to the overall topic(s) that I completed throughout each week.
🎯 What I Accomplished
- 🤳 Creating a mock Instagram slideshow post for the JumpCrew Instagram
- 🖼️ Revamping Video Thumbnails for the JumpCrew YouTube channel
- 🎞️ Creating 2 mock video posts for the JumpCrew Instagram
- 💻 Wix Landing Page for my entire JumpCrew Value Prop
- ✍️ Crafting a Proposal then Pitching it to JumpCrew
- 🗣️ Explaining my Email Template for my JumpCrew Value Prop
- ⚙️ Using TextExpander to Efficiently Start my JumpCrew Email Outreach Campaign
- 📧✔️ Getting a Response from JumpCrew as a Result of my Email Pitch
💭 Final Thoughts
My Struggles ☔
▶ At the onset of the month, I initially set a mark of at least 5–10 leads to find and contact for my email pitch. Unfortunately, I was only able to send my proposal to two high-quality leads (as I outline here).
However, only one out of the two contacts proved to be all that was needed.
My Triumphs 💪
I was pleased to get a response to my cold email! The feedback I received from Jarron was validating in regards to the assets I’ve produced. Going into this outreach campaign, my goals were to (in order of importance):
- Make a new contact to add to my network for a potential employment opportunity in the future.
- Receive an opening, then a response to my cold email.
- Create the assets that will make up the content of the proposal.
Whether or not JumpCrew used the actual assets I made wasn’t the barometer to measure the success of this month’s challenge. The ultimate goal was to effectively cold contact a company, start a direct line of communication with them, and make a solid first impression that could perhaps, lead to a prospective role within their business in the future.
I successfully achieved all of what I intended to do at the onset of the month. Applying what I’ve learned into a series of real-world actionable tasks and then being able to effectively execute that plan is a gratifying feeling. 😃
