Week 2 — Gaining Momentum
Hey there! I’m glad you made it to Week 2! 😊
For the month of April 2021, I’ll be creating a multi-faceted branding & content marketing value proposition for Outsourced Sales & Marketing company, JumpCrew. The focus of this project will be centered around improving a facet of their social media content, specifically regarding their YouTube channel and Instagram profile. After completing the content creation aspect of the challenge, I plan to introduce myself to them via email outreach.
If you don’t remember what we did last week, you can check out the Week 1— Intro and Getting Started update. Included in the post is the complete project overview, covering what I hoped to gain, learn, and accomplish.
Here’s a friendly reminder:
▶ click here to go back to Week 1 — Intro & Getting Started
▶ click here to go forward to Week 3 — Establishing Rapport
📝 Plans for Week 2
Week 2
▶ Create two Instagram videos that consist of short-form content derived from their long-form content on YouTube.
JumpCrew’s videos (source material):
▶ Make a 30–60 second video clip of an informative segment taken from the above videos. One for each video. Formatting and exporting them to be optimized for Instagram. Add closed-captioning to the videos to increase visual engagement, in addition to incorporating other branding elements. Write copy for the captions that would accompany these posts.
▶ Create a separate landing page on Wix showcasing all of the assets I’ve created for JumpCrew. Embed Google Analytics to the landing page to track viewership.
🎯 Work Completed for Week 2
▶ Click here for the 2 mock video posts for the JumpCrew Instagram that I’ve created.
📈 Additional Works I’ve Produced for Week 2
(BLOG) Initiating a Brand’s Verbal Identity
(DIRECT LINK) Wix Landing Page for my JumpCrew Value Prop
(VIDEO) Creating a Google Analytics Tracking ID for a Website
📅 Plans for Week 3
Week 3
▶ Hunt for 5–10 email addresses of various contacts at JumpCrew using Hunter.io.
▶ Craft a proposal that introduces myself and notifies them of what I’ve done, with the intent of gauging possible interest and/or feedback.
▶ Start outreach by sending the 5–10 emails. Use TextExpander to quickly input my email template into the body and subject of the email for speed and efficiency. Integrate SalesHandy to Gmail to track the opening rate of the emails that I dispatch. Send any necessary follow-up emails.
